[…]a man doesn’t care one hoot if you look “natural,” so long as you look sexy. I have proven many times over that the “painted hussy” will steal the show from the more “tasteful” girls. Many years ago, I had my witches wearing false eyelashes with heavy eye make-up, ** and though they were always criticized by other women as looking “artificial,” they got all the attention from the men. When a man sees a make-up job that is blatantly and obviously make-up, he is automatically flattered, because he knows that the woman is trying to look sexy. Men like to see a sexy-looking woman and it pleases a man to think that a woman is knocking herself out trying to please him.
Anton Szandor LaVey, The Satanic Witch, p. 42
Seriously my favorite book ever written. Don’t care if I’m a dude.